The brand new emblem includes 5 completely different shapes forming the phrase NOKIA
Barcelona:
Nokia introduced plans on Sunday to alter its model identification for the primary time in practically 60 years, full with a brand new emblem, because the telecom tools maker focuses on aggressive development.
The brand new emblem includes 5 completely different shapes forming the phrase NOKIA. The enduring blue colour of the previous emblem has been dropped for a spread of colors relying on the use.
“There was the affiliation to smartphones and these days we’re a enterprise know-how firm,” Chief Government Pekka Lundmark informed Reuters in an interview.
He was talking forward of a enterprise replace by the corporate on the eve of the annual Cellular World Congress (MWC) which opens in Barcelona on Monday and runs till March 2.
After taking excessive job on the struggling Finnish firm in 2020, Lundmark set out a technique with three levels: reset, speed up and scale. With the reset stage now full, Lundmark mentioned the second stage is starting.
Whereas Nokia nonetheless goals to develop its service supplier enterprise, the place it sells tools to telecom corporations, its principal focus is now to promote gear to different companies.
“We had superb 21% development final yr in enterprise, which is at present about 8% of our gross sales, (or) 2 billion euros ($2.11 billion) roughly,” Lundmark mentioned. “We need to take that to double digits as rapidly as potential.”
Main know-how companies have been partnering with telecom gear makers similar to Nokia to promote non-public 5G networks and gears for automated factories to prospects, principally within the manufacturing sector.
Nokia plans to overview the expansion path of its completely different companies and think about options, together with divestment.
“The sign may be very clear. We solely need to be in companies the place we are able to see world management,” Lundmark mentioned.
Nokia’s transfer towards manufacturing unit automation and datacentres can even see them locking horns with massive tech corporations, similar to Microsoft and Amazon.
“There can be a number of various kinds of instances, generally they are going to be our companions … generally they are often our prospects… and I’m certain that there can even be conditions the place they are going to be opponents.”
The market to promote telecom gear is beneath stress with macro setting denting demand from high-margin markets similar to North America, being changed by development in low-margin India, pushing rival Ericsson to put off 8,500 staff.
“India is our quickest rising market that has decrease margins – this can be a structural change,” Lundmark mentioned, including that Nokia expects North America to be stronger within the second half of the yr.
(Apart from the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)
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